Is this calculator accurate?

This tool provides a solid baseline estimate based on common industry formulas (a mix of cost per mille and cost per engagement). However, influencer rates can vary widely. That's why we include AI-powered advice to help you consider other crucial factors like content quality, brand fit, and deliverables.

What is a good engagement rate?

A 'good' engagement rate varies by platform and follower size. Generally, for Instagram, 1-3% is considered good for large accounts, while smaller accounts (micro-influencers) can have rates of 5% or higher. A high engagement rate is often more valuable than a large follower count.

How does the AI provide advice?

After the initial calculation, we send the influencer's metrics to the Google Gemini AI. We ask it to act as an experienced influencer marketing manager and provide advice on other factors that could influence the final price, such as usage rights, exclusivity, and the complexity of the content requested.

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Take the Guesswork Out of Influencer Marketing

Rate Estimator

Follower Count: Engagement Rate (%): Platform:

Your estimated rate and AI advice will appear here.

How much should you pay an influencer? It's the million-dollar question in modern marketing. Our Free Influencer Rate Calculator gives you a data-driven starting point for your negotiations. Get a baseline estimate based on follower count and engagement, plus get AI-powered advice on other factors that determine the final price.

What is the Influencer Rate Calculator?

This tool is designed for marketers, startup founders, and brands to help plan their influencer marketing budgets. It provides a reasonable price range for a standard piece of content (like an Instagram post or TikTok video) based on an influencer's key performance metrics. It then goes a step further by using Google's Gemini AI to provide qualitative advice on how to adjust your offer based on the specifics of your campaign.

How It Works: Combining Heuristics and AI

Our calculator uses a two-step process to give you a comprehensive estimate:

Quantitative Calculation: The tool first runs a heuristic calculation based on industry standards. It combines a baseline cost per thousand followers (CPM) with a premium for higher engagement rates. This gives you a concrete, data-backed number to start with. The general formula considers that engaged followers are more valuable than passive ones.
Qualitative AI Analysis: We then send the influencer's stats to the Gemini AI with a prompt that asks it to act as an influencer agent. The AI provides crucial context and negotiation points that numbers alone can't capture, such as:
- The importance of usage rights (can you reuse their content in ads?).
- The impact of exclusivity clauses (can they work with a competitor?).
- The complexity of the content (a simple selfie vs. a highly-produced video).
- The value of a long-term partnership versus a one-off post.

This dual approach gives you both a number and a strategy, empowering you to make smarter, more confident offers.

Who Is This Tool For?

For Marketing Managers

Plan your campaign budgets with confidence. Use this tool to allocate funds effectively and justify your spending to stakeholders. Quickly vet influencers to see if their asking price aligns with their metrics.

For Startup Founders

When you have a limited budget, every dollar counts. Ensure you're making fair, competitive offers to micro- and nano-influencers to maximize your ROI and build authentic brand partnerships from the ground up.

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Frequently Asked Questions

How are influencer rates typically calculated?

Rates are based on follower count, engagement rate, platform, content type, and niche. Our tool considers industry benchmarks: $10-100 per 1K followers for Instagram posts, with premium rates for video content and specialized niches.

What's more important: follower count or engagement rate?

Engagement rate is often more valuable than follower count. An influencer with 10K highly engaged followers can be more effective than one with 100K passive followers. Our calculator weighs both factors appropriately.

Do rates vary by social media platform?

Yes, significantly. TikTok and YouTube typically command higher rates due to video production effort. Instagram Stories are usually cheaper than feed posts. Our tool accounts for these platform-specific differences.

Should I negotiate influencer rates?

Yes, rates are often negotiable, especially for long-term partnerships or multiple posts. Use our calculated rates as a starting point, then consider factors like exclusivity, usage rights, and campaign complexity.

What additional costs should I consider?

Factor in product costs (if sending free items), content usage rights, exclusivity clauses, and potential performance bonuses. Some influencers also charge extra for specific hashtags or mentions.

How do I measure influencer marketing ROI?

Track metrics like reach, engagement, website traffic, conversions, and sales attributed to the campaign. Use unique discount codes or tracking links to measure direct impact on your business goals.