Unlock Deep Customer Insights with Better Questions
Question Generator
Your expertly crafted research questions will appear here.
The quality of your market research depends entirely on the quality of your questions. Biased or leading questions can lead you down the wrong path, while generic questions yield shallow insights. Our Free AI Market Research Question Generator helps you craft powerful, unbiased, open-ended questions that uncover the true needs and pain points of your customers.
What is the Question Generator?
This tool is your personal research assistant. You tell it about your product idea and your target audience, and our Gemini-powered tool generates a list of expertly crafted questions for you to use in customer interviews, focus groups, or surveys. It helps you move beyond simple validation and dive deep into the "why" behind customer behavior.
How It Works: Thinking Like a Researcher
We've trained the AI prompt to emulate a seasoned market researcher who understands the "Jobs to be Done" framework and the art of asking non-leading questions. The AI generates questions across several key categories:
- Problem Discovery: Questions designed to explore the customer's current workflow and pain points, without mentioning your solution (e.g., "Tell me about the last time you tried to...").
- Solution Validation: Questions that test the appeal of your proposed solution and its key features (e.g., "If you had a magic wand to solve this problem, what would it do?").
- Willingness to Pay: Questions that gauge purchase intent and price sensitivity in a nuanced way (e.g., "How much is this problem currently costing you in time or money?").
- Behavioral Questions: Questions that focus on past behavior rather than future hypotheticals, as this is a much better predictor of future action (e.g., "What have you tried in the past to solve this?").
This structured approach ensures you get a well-rounded set of questions that cover all the critical areas of your research.
Who Is This For?
For Startup Founders
Get your customer development process right from the start. Use this tool to prepare for your first 50 customer interviews, ensuring you're asking questions that truly validate your idea and uncover deep insights.
For Product Managers & UX Researchers
Quickly generate a question bank for user interviews when exploring a new feature or product area. It saves you time and ensures you're not introducing bias into your research process.
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Frequently Asked Questions
What types of research questions can this tool generate?
Our tool creates questions for customer interviews, surveys, focus groups, and market analysis. It covers demographics, behavior patterns, pain points, preferences, and buying decisions.
How many questions should I include in my research?
For surveys, 10-15 questions work best to avoid fatigue. For interviews, 8-12 open-ended questions allow for deeper exploration. Our tool helps you prioritize the most important questions.
Should I use open-ended or closed-ended questions?
Use a mix: closed-ended questions for quantifiable data and demographics, open-ended questions for insights, motivations, and detailed feedback. Our tool suggests the best format for each question type.
How do I avoid biased questions?
Our AI is trained to identify and avoid leading questions, double-barreled questions, and loaded language. It generates neutral, clear questions that don't influence responses.
Can I use these questions for different research methods?
Yes, the generated questions can be adapted for online surveys, phone interviews, focus groups, or in-person research. We provide guidance on how to modify questions for different formats.
What should I do with the research results?
Analyze responses for patterns, segment your audience based on findings, validate or pivot your business assumptions, and use insights to improve your product, marketing, or business strategy.