Predict and Prevent Customer Churn with AI
Churn Risk Estimator
Your customer's churn risk score and AI retention strategies will appear here.
Customer churn is the silent killer of SaaS startups. Proactively identifying at-risk customers is the first step to keeping them. Our Free Startup Churn Risk Calculator uses a combination of key metrics and AI-powered insights to help you spot warning signs and provides actionable strategies to save the account.
What is the Churn Risk Calculator?
This tool is an early-warning system for customer success and product teams. You input several key indicators of customer health—such as usage data, support interactions, and satisfaction scores—and the tool generates a "Churn Risk Score." More importantly, it then feeds this data to the Gemini AI to provide you with tailored, strategic advice on how to re-engage that specific customer.
How It Works: Data-Driven Heuristics + AI Strategy
Our calculator provides a more holistic view of churn risk by combining a quantitative score with qualitative, AI-driven advice:
- Heuristic Scoring Model: The tool first calculates a risk score based on a weighted algorithm. We've simplified a complex predictive model into a few key inputs:
- Usage Frequency: How recently a customer has used your product is a primary indicator of engagement.
- Support Load: A high number of support tickets can indicate either a struggling user (high risk) or a highly engaged one. Our model weights this accordingly.
- Customer Satisfaction (NPS): Direct feedback is a powerful predictor. Low scores significantly increase the risk rating.
- AI-Powered Retention Strategy: The calculated score and input metrics are sent to the Gemini AI, which is prompted to act as a seasoned Head of Customer Success. It analyzes the specific customer profile and suggests concrete actions. For a user with low NPS and high support tickets, it might suggest a one-on-one call with a product specialist. For a user with declining usage, it might recommend an email campaign highlighting new, relevant features.
Who Is This For?
For Early-Stage SaaS Founders
When you don't have a dedicated customer success team yet, every team member is responsible for retention. This tool provides a simple framework to proactively monitor customer health and prevent churn before it happens.
For Customer Success & Product Teams
Use this calculator to triage your efforts. Focus your limited time and resources on the accounts that are at the highest risk, armed with specific, AI-generated ideas on how to best engage them.