Open Graph (OG) Image & Link Preview

Why Nobody Clicks Your Links (And How to Fix It)

You paste your link into WhatsApp or Slack. You hit send. And then... nothing. Just a blue text link. No image. No title. No description. It looks like spam, and nobody clicks on spam.

This happens because your Open Graph (OG) tags are broken or missing. These invisible little tags tell social media sites exactly what to show when your link is shared. If you don't set them, the platform guesses—and it usually guesses wrong.

The "Big 3" Tags You Can't Ignore

Forget the technical jargon. Here is what actually matters:

• The Image (og:image): This is 80% of the battle. A big, beautiful image stops the scroll. If you don't have one, or if it's the wrong size, you lose.
• The Headline (og:title): This isn't your SEO title. This is your "click me" title. It needs to be punchy. "Home - MySite" is bad. "How to Double Your Traffic in 30 Days" is good.
• The Hook (og:description): You have about two lines of text to convince someone to care. Don't waste it on keywords. Use it to tease the value.

The "One Size Fits All" Cheat Code

Every platform wants a slightly different image size. It's annoying. But there is a secret "universal" size that works well enough on Facebook, Twitter, LinkedIn, and Discord:

1200 x 630 pixels

Create your image at this size (1.91:1 ratio), and you are safe almost everywhere. Keep the important text in the center so it doesn't get cropped on smaller screens.

Why Is My Image Still Wrong?

If you updated your tags but Facebook is still showing the old ugly image, it's not you—it's the cache. Social networks save a copy of your preview for days. To fix it:

1. Use this tool to verify your code is right.
2. Go to the Facebook Debugger or Twitter Validator.
3. Hit the "Scrape Again" button. This forces them to clear the cache and fetch your new look.

Common Questions